Trace District Area Plan Market Analysis & Strategies

Middlesboro, KY

Randall Gross / Development Economics (RGDE) completed a retail market analysis and provided strategic recommendations as input to an area plan that incorporated Downtown Middlesboro and gateways to Cumberland Gap National Historical Park. The existing highway corridor leading into the park and Downtown Middlesboro projects the image and character of sprawling highway strip commercial use. Mr. Gross examined market conditions and forecasted retail development potential within the corridor. Based on his market findings, he recommended strategies for redevelopment around the primary gateways into the park and also for enhancing linkages between the park and historic downtown Middlesboro. As part of his work, he also conducted extensive research on best practices for upgrading commercial gateways and enhancing the visitor experience at the entrances to national parks. Finally, he also recommended retail recruitment strategies that focused on approaches for capturing income and revitalization potential for downtown Middlesboro.

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