Downtown Wharf Tourism Potentials

Smithfield, VA

Smithfield, Virginia is renowned in the United States as the home of Smithfield hams. The owner of one of the largest pork producers in Smithfield commissioned a study to examine the revitalisation of Smithfield’s downtown wharf. Mr. Gross analysed the existing visitor base, toured successful comparable developments and identified and defined potential tourism projects and events for the wharf. Mr. Gross then forecasted the visitor potential for these projects and events. Mr. Gross saw the events as an especially important effort to increase visitation from nearby metropolitan areas until that time when capital projects could be financed. Unfortunately, the ham companies are fighting lawsuits for pollution and are distracted from their civic efforts. Mr. Gross completed this work as a consultant at HSGA.

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